No two dog breeds are the same. So why should your dog shampoo be?

Australia’s original breed specific, natural dog shampoo and conditioner.

From a Border Collie to a Poodle, different dogs have very different grooming needs.

Just take a walk through your local dog park and you'll see a huge variation in dog coats. Yet, standard dog shampoo doesn't really take into account these differences. 

That's why we've created a range of shampoos and conditioners that work best for different dog breeds.

Whether your dog is a curly-coated Cavoodle, sensitive-skinned Staffie or a wonderfully-white Westie, we've created the perfect range for your dog, with premium organic ingredients to have your dog looking, feeling and smelling their best.

Select Breed

Select your dog breed

Ultra Sensitive Natural Dog Coat Care

Our most sensitive dog grooming range to cleanse, hydrate and promote healthy skin and coat. Formulated to soothe dry irritated coats and provide relief for itchy skin.

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Meet Karl and Charlie

Just look at those sweet faces. Wouldn’t you do anything
for them?

We sure think so. So when Karl and Charlie began experiencing problems with itchiness and allergies, we set out to create a natural dog shampoo suited to their sensitive skin. In doing so, we discovered different dog breeds have vastly different dog grooming needs. And the idea for breed-specific, natural dog shampoo and conditioner began.

Find out more

Loved by all types of dogs

  • Serotoninkc Natural Dog Shampoo Dachshund
  • Serotoninkc Natural Dog Shampoo Cavoodle
  • Serotoninkc Natural Dog Shampoo Border Collie
  • Serotoninkc Natural Dog Shampoo Golden Retriever

Go behind the science

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  • What's in a breed?

    What's in a breed?

    The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

    What's in a breed?

    The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

  • Human hair vs Dog fur

    Human hair vs Dog fur

    Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

    Human hair vs Dog fur

    Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

  • What's in the bottle!

    What's in the bottle!

    Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

    What's in the bottle!

    Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

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