Why Breed Specific?

We understand that different dogs, from a Border Collie to a Poodle, have different grooming needs.

That's why we've created natural dog shampoos and conditioners that work best for different dog breeds.

Our ranges are tailored for coat types, common skin issues, shedding cycles (and much more).

Whether your dog is a curly-coated Cavoodle, sensitive-skinned Staffie or a wonderfully-white Westie, we've created the perfect range for your dog, resulting in optimal skin health and coat condition.

Why Choose us?

Our expert team spent years researching different dog grooming needs, meticulously developing each range for your dogs perfect wash.

Blending gentle organic ingredients, with powerful actives found in nature, to create grooming ranges that work perfectly for your dog.

Google Reviews

  • Serotoninkc Natural Dog Shampoo Dachshund
  • Serotoninkc Natural Dog Shampoo Cavoodle
  • Serotoninkc Natural Dog Shampoo Border Collie
  • Serotoninkc Natural Dog Shampoo Golden Retriever

The person behind the science...

Our founder, Roxxie Myers, a qualified Chemist, has over two decades of U.K., European & local Australian experience developing a vast range of innovative products including super sensitive baby formulations. Roxxie is an expert in her field and is recognised amongst her peers as one of the best.

Find out more
  • What's in a breed?

    What's in a breed?

    The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

    What's in a breed?

    The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

  • Human hair vs Dog fur

    Human hair vs Dog fur

    Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

    Human hair vs Dog fur

    Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

  • What's in the bottle!

    What's in the bottle!

    Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

    What's in the bottle!

    Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

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