We understand that different dogs, from a Border Collie to a Poodle, have different grooming needs.

That's why we've created natural dog shampoos and conditioners that work best for different dog breeds.

Our ranges are tailored for coat types, common skin issues, shedding cycles (and much more).

Whether your dog is a curly-coated Cavoodle, sensitive-skinned Staffie or a wonderfully-white Westie, we've created the perfect range for your dog, resulting in optimal skin health and coat condition.

Our journey started with our very own dogs. We felt they deserved better than a 'one-size-fits-all' and created our first shampoos for their sensitive skin. We decided to create the best natural shampoo we could for them, which was when we realised that different dog breeds have different grooming needs.

Our expert team spent years researching different dog coats and their grooming needs, meticulously developing each range for your dogs perfect wash.

Blending gentle organic ingredients, with powerful actives found in nature, to create grooming ranges that work perfectly for your dog.