No two dog breeds are the same. So why should your dog shampoo be?

Australia’s original breed specific dog shampoo & conditioner.

A Poodle doesn’t have the same coat as a Staffie. A Westie doesn’t have the same grooming needs as a Golden Retriever. So we don’t make one shampoo and call it suitable for every dog.

We formulate our shampoos and conditioners specifically for different breeds and coat types - from curly coats that need nourishment and detangling, to sensitive skin that needs a gentler touch, to double coats that need a deeper deshedding.

Made in Australia with carefully selected, premium ingredients including organic aloe vera, every Serotoninkc formula is designed to help your dog’s coat look, feel and smell its best.

Because your dog isn’t generic. Their shampoo shouldn’t be either.

Find your dogs perfect wash 🛁
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Select your dog breed

Find your dogs perfect wash

Not sure which range is best for your dog? 

Whether your dog’s a mixed breed, or just doesn’t fit the breed’s usual coat traits, we’re here to help!


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Ultra Sensitive Natural Dog Coat Care

Our most sensitive dog grooming range to cleanse, hydrate and promote healthy skin and coat. Formulated to soothe dry irritated coats and provide relief for itchy skin.

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Groomers Collection

Developed with Groomers for Groomers! Formulated to support healthy skin and show stopping coats.

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Meet Karl and Charlie

Just look at those sweet faces. Wouldn’t you do anything for them?

We sure think so. So when Karl and Charlie began experiencing problems with itchiness and allergies, we set out to create a natural dog shampoo suited to their sensitive skin. In doing so, we discovered different dog breeds have vastly different dog grooming needs. And the idea for breed specific, natural dog shampoo and conditioner began.

Find out more

Coat Care Academy

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