Coat Care Academy

Scratching itchy dog with seasonal alopecia

Seasonal Alopecia in Dogs: What It Is and How t...

What Does Seasonal Alopecia Look Like?   You might notice: Patchy hair loss (often on the sides of the body) Smooth or slightly darkened skin where hair is missing Some...

Seasonal Alopecia in Dogs: What It Is and How t...

What Does Seasonal Alopecia Look Like?   You might notice: Patchy hair loss (often on the sides of the body) Smooth or slightly darkened skin where hair is missing Some...

Curly coat wavy coat blog The Curly Coat Club

The Curly Coat Club: Caring for Curls, Waves & ...

If you’ve got a curly or wavy coated dog, you’ll know - these coats are something special. From the tight, springy curls of a Poodle to the soft fluff of...

The Curly Coat Club: Caring for Curls, Waves & ...

If you’ve got a curly or wavy coated dog, you’ll know - these coats are something special. From the tight, springy curls of a Poodle to the soft fluff of...

Soothing dogs sensitive skin shampoo

Helping Dogs with Sensitive Skin: A Gentle Appr...

If your dog has sensitive skin, bath time can sometimes feel like a guessing game. One shampoo works for a while… then suddenly the scratching returns.

Helping Dogs with Sensitive Skin: A Gentle Appr...

If your dog has sensitive skin, bath time can sometimes feel like a guessing game. One shampoo works for a while… then suddenly the scratching returns.

What's in a breed?

What's in a breed?

The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

What's in a breed?

The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

Human hair vs Dog fur

Human hair vs Dog fur

Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

Human hair vs Dog fur

Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

What's in the bottle!

What's in the bottle!

Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

What's in the bottle!

Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo.