Coat Care Academy

Scratching itchy dog with seasonal alopecia

Seasonal Alopecia in Dogs: What It Is and How t...

What Does Seasonal Alopecia Look Like?   You might notice: Patchy hair loss (often on the sides of the body) Smooth or slightly darkened skin where hair is missing Some...

Seasonal Alopecia in Dogs: What It Is and How t...

What Does Seasonal Alopecia Look Like?   You might notice: Patchy hair loss (often on the sides of the body) Smooth or slightly darkened skin where hair is missing Some...

Soothing dogs sensitive skin shampoo

Helping Dogs with Sensitive Skin: A Gentle Appr...

If your dog has sensitive skin, bath time can sometimes feel like a guessing game. One shampoo works for a while… then suddenly the scratching returns.

Helping Dogs with Sensitive Skin: A Gentle Appr...

If your dog has sensitive skin, bath time can sometimes feel like a guessing game. One shampoo works for a while… then suddenly the scratching returns.

High shedding deshedding shampoos conditioners Pomeranian

Managing Dog Shedding During Seasonal Coat Changes

A good deshedding shampoo and conditioner helps: Loosen and release dead undercoat Clean the skin and fur  Allow brushing to be more effective after the bath

Managing Dog Shedding During Seasonal Coat Changes

A good deshedding shampoo and conditioner helps: Loosen and release dead undercoat Clean the skin and fur  Allow brushing to be more effective after the bath

What's in a breed?

What's in a breed?

The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

What's in a breed?

The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

Human hair vs Dog fur

Human hair vs Dog fur

Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

Human hair vs Dog fur

Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

What's in the bottle!

What's in the bottle!

Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

What's in the bottle!

Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo.