The Complete Guide to Cleaning Facial Folds on Squishy Faced Dogs
Few things are cuter than a wrinkly dog.
Whether it’s a French Bulldog giving side-eye, a snoring Pug or a lovable English Bulldog, those adorable facial folds are part of what makes these breeds so unique.
Unfortunately, those same wrinkles also create the perfect environment for moisture, food, dirt and bacteria to collect. Without regular cleaning, this can lead to unpleasant odours, irritation and sore skin.
The good news? A simple grooming routine can help keep your dog’s facial folds clean, comfortable and healthy.
Why facial folds need special care
Facial wrinkles create warm little pockets where moisture becomes trapped.
This moisture may come from:
- Tears
- Drinking water
- Saliva
- Food
- Rain
- Bath time
When moisture sits against the skin for long periods, it can soften the skin and make irritation more likely.
Which breeds need facial fold care?
While every dog is different, wrinkle care is especially important for:
Some dogs only have a small nose wrinkle, while others have deep facial folds that require more regular attention.
How often should you clean facial folds?
Most dogs benefit from cleaning their facial folds several times each week.
Dogs with deeper wrinkles, heavy tear staining or lots of drooling may need daily cleaning.
The best guide is your own dog. If you notice moisture, debris or an odour, it’s time for a clean.
Step 1: Gently clean the folds
Using a soft cloth or cotton pad, gently remove any dirt, food or tear residue.
Avoid scrubbing the skin, as the delicate tissue inside the folds is easily irritated.
Step 2: Dry thoroughly
This is the most important step.
Any moisture left behind can continue to sit within the folds.
Take your time to gently pat the area completely dry.
Step 3: Protect the skin
Once clean and dry, apply a small amount of Serotoninkc Squishy Faces Balm.
The balm helps moisturise dry skin while providing a protective barrier that supports healthy-looking skin.
A little goes a long way.
Signs your dog may need more frequent wrinkle care
Watch for:
- Moisture trapped in the folds
- Dirt build-up
- Brown tear staining
- Unpleasant odour
- Your dog rubbing their face
- Red or irritated-looking skin
If you notice severe irritation, discharge or persistent skin problems, consult your veterinarian.
Grooming isn’t just about the coat
Many owners focus on shampooing and brushing but forget that facial folds need regular attention too.
Adding wrinkle care to your normal grooming routine takes only a minute and can help keep your squishy-faced best friend clean, comfortable and happy.
Because every wrinkle deserves a little love.
Checkout out our Squishy Faced Shampoos and Conditioners:
