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What's in a breed?

What's in a breed?

The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

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Human hair vs Dog fur

Human hair vs Dog fur

Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

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What's in the bottle!

What's in the bottle!

Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

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Soaps vs Surfactants

Soaps vs Surfactants

There’s a big difference between Soaps and Surfactants.

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Not all Alcohols are Equal

Not all Alcohols are Equal

There are two types of alcohols, short chain and long chain.

When products state they are alcohol free, this is quick hand referring to short chain alcohols such as ethyl alcohol, methyl alcohol.

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