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What's in a breed?

Human hair vs Dog fur

What's in the bottle!

Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo.Â
Soaps vs Surfactants

Not all Alcohols are Equal

There are two types of alcohols, short chain and long chain.
When products state they are alcohol free, this is quick hand referring to short chain alcohols such as ethyl alcohol, methyl alcohol.