No two dog breeds are the same. So why should your dog shampoo be?

That’s why we created Serotoninkc – Australia’s first breed specific, natural dog shampoo and conditioner.

We understand that different dogs, from a Border Collie to a Poodle, have different grooming needs.

Just take a walk through your local dog park and you'll see a huge variation in dog coats, energy levels and grooming needs on display. 

Yet, standard dog shampoo doesn't really take into account these differences. 

That's why we've created a range of shampoos and conditioners that work best for different dog breeds.

Find the best dog shampoo and conditioner for your dog

Whether your dog is a curly-coated Cavoodle, sensitive-skinned Staffie or a wonderfully-white Westie, we've created the perfect range for your dog, with premium organic ingredients to have your dog looking and smelling their best.

A lot goes into creating our breed specific dog shampoo and conditioner. We consider more than just coat types and length. We research everything – from shedding cycles, common breed-related skin and coat issues, to exercise levels and grooming needs (and much more).

Scientifically formulated for their best wash yet - resulting in optimal skin health and coat condition.

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Select your dog breed

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Ultra Sensitive ‘Nude’ Dog Coat Care

Our most sensitive dog grooming range to cleanse, hydrate and promote healthy skin and coat. Formulated to soothe dry irritated coats and provide relief for itchy skin.

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Meet Karl and Charlie

Just look at those sweet faces. Wouldn’t you do anything
for them?

We sure think so. So when Karl and Charlie began experiencing problems with itchiness and allergies, we set out to create a natural dog shampoo suited to their sensitive skin. In doing so, we discovered different dog breeds have vastly different dog grooming needs. And the idea for breed-specific, natural dog shampoo and conditioner began.

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Loved by all types of dogs

  • Serotoninkc Natural Dog Shampoo Dachshund
  • Serotoninkc Natural Dog Shampoo Cavoodle
  • Serotoninkc Natural Dog Shampoo Border Collie
  • Serotoninkc Natural Dog Shampoo Golden Retriever

Go behind the science

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  • What's in a breed?

    What's in a breed?

    The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

    What's in a breed?

    The more we conducted some extensive research into what makes dogs different to humans - the more we found that different dog breeds have different grooming needs.

  • Human hair vs Dog fur

    Human hair vs Dog fur

    Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

    Human hair vs Dog fur

    Human’s grow singular hairs which continuously grow, whereas a dogs fur grows in bundles within each follicle, growing and shedding in cycles that differ by breed.

  • What's in the bottle!

    What's in the bottle!

    Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

    What's in the bottle!

    Our Hypoallergenic formula is tweaked & customised for each dog breed. These 5 key ingredients are in every single Serotoninkc Shampoo. 

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