What's not in the bottle

What's not in the bottle

No Nasties; all the Good Stuff!


Soap Free & Gentle. 

More importantly, we’ve left out anything you don’t need that can contribute toward skin irritations.

Our products are free from all these Nasties:

Alcohols, Artificial Fragrance, Dyes, EDTA, MEA/DEA/TEA’s, Parabens, Phthalates, Polyethylene Glycols (PEG’s), Propylene Glycol, Soap, Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), Sulphates, Silicones, Sodium Chloride.


Alcohols - Read Not all Alcohols are Equal

Artificial Fragrances are typically derived from petroleum and can include a lot of nasty chemicals. They are made up from many different chemicals, in order to achieve a desired scent, although commonly include short chain alcohols which can penetrate the skin, stripping your dogs skin and coat of essential oils. They are also one of the leading causes of allergic reactions within grooming products. 

Dyes are also typically derived from petroleum as per artificial fragrances, meaning they can include a lot of nasty chemicals.

EDTA can disrupt the surface of the skin to allow other chemicals to penetrate more easily. It is frequently used as a chelating agent or preservative in cosmetics.
MEA/DEA/TEA’s are hormone-disrupting chemicals containing nitrosamines. They are used as cheap cleaners as they foam excessively. The chemicals have been linked to various cancers, with DEA banned in Europe. 

Parabens and Phthalates are especially nasty hormone-disrupting chemicals in many products, such as preservatives. They have been linked to causing many different cancers. 

Polyethylene Glycols (PEG’s) are a by-product of petroleum production. They are ethoxylated chemicals typically used for thickening formulations. Due to the manufacturing process they can contain many contaminants.

Propylene Glycol is a synthetic alcohol known to cause skin irritations. It us another chemical that can affect your dogs skin to allow other chemicals to be more readily absorbed into the skin. 

Soap - Read Soaps vs Surfactants

Sodium Laureth Sulfate (SLES) is a cheap and irritating surfactant that can bind to the oils on your dogs skin and coat. When the shampoo is washed away these stripping surfactants take the oils with them. 

Sodium Lauryl Sulfate (SLS) is a cheap surfactant commonly used in shampoos. It  can bind to the oils on your dogs skin and coat. When the shampoo is washed away these stripping surfactants take the oils with them.  

Sulphates strip the skin of its natural oils causing dry irritated skin.

Silicones are synthetic emollients which can block the natural oils from your dogs skin and hair follicles. They can sit against the skin causing your dog skin irritations and adding unnecessary weight to your dogs coat. 

Sodium Chloride, otherwise known as table salt, is commonly used as a cheap and nasty way to thicken a formula. It will dehydrate and strip healthy oils from your dogs skin and coat, leaving dry itchy skin.


We’ve packed our hypoallergenic formulas with Aloe Vera, Hydrolysed Wheat Protein, Provitamin B5 & Vitamin E. All our Oils are Pure and Certified Organic by the ACO (Certification #12456).


Check out our other articles 

What's in a breed
Organic Oils
pH Neutral
Human Hair vs Dog Fur
Whats in the Bottle
Vegan Friendly
Soaps vs Surfactants
Not all Alcohols are Equal
Cruelty Free
Who's KC?
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